Add to Cart About Adversaries into Allies The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influential Faced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way. Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers five simple principles of what he calls Ultimate Influence—the ability to win people to your side in a way that leaves everyone feeling great about the outcome.

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Many thanks to Bob for a valuable new work. Bob drives timeless wisdom into real-time action. Reading it feels like sitting down with a dear mentor.

If you want to be one, get this book. Required reading for everyone in sales, management, and leadership positions — and anyone who wants to influence others in a positive, effective way.

The stories will inspire you and the examples will motivate you to become an Ultimate Influencer. This book is certainly a contribution to the well-being of mankind. I pay my team members to read good books. I will also recommend that my leaders use this as a customer relations teaching tool, starting their weekly meetings with a chapter. Thank you my friend for another great book for personal and organizational growth.

As you apply the ideas in this terrific book you will indeed see your influence expand to great heights. Adversaries into Allies is an incredibly important book. Read it, apply what you learn, and watch your results soar. This is a book that would be useful for anyone who has to deal with other people.

If the principles expressed in this book could be implemented by more people in our society today, we would have a much better world. Get this book. It really can change your life and those around you. In fact, have some fun! Buy several copies of this book for those who could be your adversaries and watch them turn into allies! I loved this book! It is destined to become a classic in human growth and development. Bob is known for being a masterful speaker and trainer, a real gifted communicator.

Reading this book is like having a personal conversation and coaching session with Bob about how to use communication to advance your career, business, or personal relationships. The chapters are short, making it a fast read and each one a valuable lesson. I suggest reading this book and more importantly, implementing what you learn — it will enrich our life. This is truly a great book. Buy this book for yourself and your entire team today. This book is no exception.

Personally I can see myself on every page and how I can use the information and tools to improve my relationships. I judge the books I read by three standards: Did the book help me in my world? Would I read it again? And, would I give it as a gift? On all three counts the answers are a resounding YES! Outstanding read! Adversaries into Allies is for anyone who is in the business of getting things done with other people.

This is a man who walks his talk — lucky for us he has put his vast experience and insights onto the page. This book will remind you of powerful fundamentals. Bob Burg is a treasure — this book is more evidence of that fact. This is powerful. The meat is just a bit undercooked.

Not exactly. Burg Communications, Inc.


Adversaries into Allies

Simply put he not only gets what really matters in relationships between people but he knows how to share that knowledge with an audience in a way that is both informative, entertaining and soul searching. In a competitive sales environment, Bob was a great choice, right on the mark and exactly what our team needed. He has vast experience, knowledge and a very engaging style that brings outstanding value with the information he provides. No matter how high-tech the world has become, business success is still all about the relationships. Bob is the best in teaching exactly how to build them.


Buy for others

His book is not simply a "how to influence" book, it is clearly a blueprint for how to be an exceptional human being. Get this book. What do you think about this viewpoint? Do you agree or diagree? And why? On page , I learned about the differences between persuasion and manipulation.

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